Asia
Aoki Holdings officials plead guilty as Tokyo 2020 corruption trials commence
Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
Tata Steel returns to sponsor home Men’s Hockey World Cup
Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).
Yanmar returns to sponsor AFF Championship
Japanese industrial equipment manufacturer Yanmar has been unveiled as an official sponsor of this year’s edition of the AFF Championship, the national team football tournament for countries in Southeast A…
JRFU launches marketing arm with support from Sony
The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
WinBox added as BWF World Tour Finals sponsor
The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Chinese sponsor signs on for relocated World Tour Finals, BWF adds new events
Chinese automotive manufacturer Great Wall Motor (GWM) has agreed a deal to sponsor the Badminton World Federation’s 2022 World Tour Finals in Thailand later this month, while the BWF has announced the a…
Belgian FA adds DeRucci as regional sponsor
The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor.
The deal, which covers the China region, was brokered by the Sportfive agency
Mengniu adds PSG to football sponsorship portfolio
French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group.
The deal names Mengniu as an official regional partner of PSG in China
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
AIMS sponsors Borussia Dortmund’s Asia Tour 2022
Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month
Electric two-wheeler brand Yadea becomes Asia-Pacific regional World Cup partner
Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off.
Yadea makes electric vehicles including e-bikes and scooters
Herbalife Vietnam sponsors AFF Mitsubishi Electric Cup
Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Amul becomes Indian regional sponsor of Portugal football team
Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)