Asia
JRFU launches marketing arm with support from Sony
The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
WinBox added as BWF World Tour Finals sponsor
The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Chinese sponsor signs on for relocated World Tour Finals, BWF adds new events
Chinese automotive manufacturer Great Wall Motor (GWM) has agreed a deal to sponsor the Badminton World Federation’s 2022 World Tour Finals in Thailand later this month, while the BWF has announced the a…
Belgian FA adds DeRucci as regional sponsor
The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor.
The deal, which covers the China region, was brokered by the Sportfive agency
Mengniu adds PSG to football sponsorship portfolio
French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group.
The deal names Mengniu as an official regional partner of PSG in China
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
AIMS sponsors Borussia Dortmund’s Asia Tour 2022
Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month
Electric two-wheeler brand Yadea becomes Asia-Pacific regional World Cup partner
Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off.
Yadea makes electric vehicles including e-bikes and scooters
Herbalife Vietnam sponsors AFF Mitsubishi Electric Cup
Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Amul becomes Indian regional sponsor of Portugal football team
Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Chinese Basketball Association signs Aramco as sponsor
The Chinese Basketball Association (CBA) has signed Saudi Arabian energy company Aramco in a two-year sponsorship deal
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Singapore Women’s Open to tee off in December off after two-year wait
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Asia Rugby strikes long-term deal with marketing agency Redstrike
Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike.
The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.