THE SPORTS MARKETING agency behind the award-winning Axiata Cup badminton tournament in Southeast Asia will continue to develop its ground-breaking activation programme for the event’s second series i…

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country

TEENAGE DIVING sensation Tom Daley is banking on the power of social media to change the sports marketing landscape and create previously unimaginable opportunities for athlete ambassadors in new markets

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…