Asia
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
World Table Tennis strikes regional sponsorship deal with Agricultural Bank of China
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China
Argentinian Football Association unveils GAC Mitsubishi as latest Chinese sponsors
The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Drinks brand Pocari Sweat becomes latest AFF Championship sponsor
Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
Tiger Brokers trading platform sponsors AFF Championship following Sportfive deal
Online trading platform Tiger Brokers has agreed a deal to sponsor the 2022 AFF Championship, the premier national team tournament of the Asean Football Federation (AFF)
Betting-linked news website 1xBat Sporting Lines sponsors Kerala Blasters
Sports news website 1xBat Sporting Lines has agreed a deal to be presenting sponsor of Indian Super League team Kerala Blasters for the coming 2022-23 season
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
Tokyo 2020 official, Aoki executives ‘arrested on suspicion of bribery’
Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
Mumbai City signs Stake.com’s news platform as principal sponsor
Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com
Shakib terminates betting deal after BCB ultimatum
Bangladeshi cricketer Shakib Al Hasan has terminated his sponsorship deal with online betting operator BetWinner after the Bangladesh Cricket Board (BCB) threatened to ban him from the country’s national t…
TMGM trading platform renews AFF Championship sponsorship
Australia-based forex and contract for differences (CFD) trading platform TMGM has renewed its sponsorship of the AFF Championship as part of a new agreement with the Asean Football Federation (AFF)
Nissan to sponsor NBA Japan Games
Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan