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Mengniu adds PSG to football sponsorship portfolio

French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group.

The deal names Mengniu as an official regional partner of PSG in China. The deal strengthens Mengniu’s presence within football, with the company already counting PSG stars Lionel Messi and Kylian Mbappé as brand ambassadors.

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