Asia

Cricket

The last team title sponsorship for the 2020 Indian Premier League season has been signed, with Royal Challengers Bangalore agreeing a deal with conglomerate Muthoot Pappachan Group, according to local…
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Golf

Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
Multi-sport

Fitness equipment brand Technogym has become the 67th the domestic sponsor of the Tokyo 2020 Olympic and Paralympic Games as a third-tier Official Supporter
Multi-sport

Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Cricket

New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Football

The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Golf

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.

FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Cricket

Indian Premier League franchise Rajasthan Royals has signed global event EXPO 2020 Dubai as its main sponsor for the 2020 season
Cycling

The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
Multi-sport

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Football

LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China. SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Esports

US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Cricket

Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season
Basketball

Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League. Pisen specialises in mobile phone accessories
Formula 1

Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor. The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Winter Sports

Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador