Asia

Golf
Sponsorship & Marketing

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments
Cricket
Sponsorship & Marketing

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Football
Sponsorship & Marketing

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Athletics
Sponsorship & Marketing

The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Triathlon
Media

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Esports
Media

Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
Volleyball
Sponsorship & Marketing

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has agreed a sponsorship deal with casino and sports betting…
Football
Sponsorship & Marketing

Vietnamese brewer Saigon Beer Alcohol Beverage Corporation (Sabeco) has upgraded and extended its sponsorship of the Vietnam Football Federation (VFF) in a three-year agreement running from this year until…
Basketball
Sponsorship & Marketing

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Football
Sponsorship & Marketing

Premier League champions Manchester City have signed up gambling platform 8XBet as a regional sponsor in Asia
Football
Sponsorship & Marketing

Luggage brand Tumi has become an official partner of English Premier League club Tottenham Hotspur's pre-season tour of South Korea this month
Multi-sport
Sponsorship & Marketing

Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games
Multiple Sports
Sponsorship & Marketing

Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
Cricket
Sponsorship & Marketing

The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Motorsport
Sponsorship & Marketing

The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu