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Byju’s-BCCI deal worth ‘$55m’ and runs until end of 2023

(Photo by Pankaj Nangia/Gallo Images/Getty Images)

The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.

Local media reports speculated that Byju’s had extended its deal with the Board of Control for Cricket in India (BCCI) at the end of March 2022, when the previous contract expired, and that the new deal extended one year until March 2023.

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