Americas
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Chicago Bears secure wide-ranging partnership with PNC Bank
US financial services corporation PNC Bank has entered into a multi-year partnership with NFL American football franchise the Chicago Bears.
FanDuel secures multiple NFL team partnerships
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
Wyndham Worldwide extends stay with PGA Tour event
Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.
NFL’s Buccaneers kick back for Lazydays deal
NFL American football team Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with recreational vehicle dealership Lazydays.
Mountain West Conference backs Cayman Islands basketball event
US collegiate sports organisation the Mountain West Conference will sponsor a new college basketball tournament to be staged in the Cayman Islands.
Lavazza: Focusing on presence at Grand Slams
Italian coffee brand Lavazza wants to develop its association with tradition and national heritage by expanding its presence at the tennis Grand Slams.
Sao Paulo books Copa Airlines deal
Campeonato Brasileiro Serie A football team Sao Paulo has reached a sponsorship deal with Panamanian airline Copa Airlines.
Rugby Canada strikes gold with new sponsor
Vancouver-headquartered gold producer Goldcorp has struck a deal with the Rugby Canada governing body to become an official sponsor of the country’s national women's 15s and sevens teams.
Harley-Davidson climbs aboard for X Games
US motorcycle manufacturer Harley-Davidson has reached a multi-year deal to sponsor the X Games extreme sports event.
NBA’s Grizzlies take flight with local airport
NBA basketball franchise the Memphis Grizzlies has entered into a partnership with Memphis International Airport.
Colombian Football Federation reconnects with Movistar
Mobile phone operator Movistar has renewed its ties with the Colombia Football Federation (FCF) to remain as an official partner of the Colombia football team.
Liberty Mutual secures US Soccer partnership
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.
Richmond 2015 banks new partner
Richmond 2015, the organiser of the 2015 UCI Road World Championships, has signed TowneBank to its team of major corporate partners for September’s nine-day cycling event in the US city.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.
Zurich pairs with PGA Tour Latinoamerica for Argentina Swing
Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.
Anheuser-Busch renews US and Mexican football ties
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
Chile’s Copa America signs Chinese partner
Chinese online betting and gaming company K8 has agreed a sponsorship deal with organisers of the 2015 Copa America national team football tournament.