Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.
The Zurich Argentina Swing creates a unified brand around the tour’s three events in the South American country for three years from 2015 to 2017.
As part of the initiative, Zurich will reward the top player across the Argentina Swing with a cash bonus of $10,000 (€9,000).
The Argentina Swing begins today (Thursday) at the Abierto OSDE de Centro in Cordoba and moves on to the Open de Argentina and the Personal Classic in Buenos Aires in November.
Zurich has been a partner of the main PGA Tour since 2005 as the title sponsor of the Zurich Classic of New Orleans.