Americas
Rawlings teams up with World Baseball Classic
Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.
HSBC expands portfolio with Rugby Canada deal
Banking group HSBC has secured a partnership with Rugby Canada, the national governing body for rugby union.
Mets extend with W.B. Mason
Major League Baseball franchise the New York Mets has extended its partnership with office products retailer W.B. Mason.
New sponsor signs up for Gold Cup
Food processing company Post Consumer Brands has agreed a deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) to sponsor the governing body's Gold Cup national team tournament.
Republic Bank extends commitment to Caribbean Premier League
Financial services group Republic Bank has agreed a three-year extension to its sponsorship deal with Twenty20 cricket competition the Caribbean Premier League.
LPGA debuts new travel service following HotelPlanner link-up
The Ladies Professional Golf Association has launched a new travel service after agreeing a sponsorship deal with HotelPlanner.
Ivy League signs up partner for basketball tournaments
Financial services firm Citizens Bank has secured a deal to become the presenting partner of this year’s inaugural Ivy League men’s and women’s basketball tournaments.
Hershey’s agrees NCAA extension
The Hershey Company, a confectionery producer, has penned an extension to its partnership with the National Collegiate Athletic Association.
Brazilian Football Confederation extends with airline partner
The Brazilian Football Confederation (CBF) has extended its partnership with the Gol Linhas Aéreas airline.
Toyota unveiled as Golden Knights’ first sponsor
Newly-formed NHL ice hockey franchise the Vegas Golden Knights has signed up Japanese automotive manufacturer Toyota as its first major sponsor.
Copa Libertadores teams up with Amstel
Dutch brewery Amstel has agreed a deal to sponsor the Copa Libertadores, Latin America’s premier club football knockout competition.
USOC extends with 24 Hour Fitness
Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).
Tanduay Rum signs with NBA’s Nets, Barclays Center
Philippines-based Tanduay Rum has agreed a partnership with the Brooklyn Nets and the NBA basketball team’s Barclays Center home arena.
MLS extends Etihad Airways deal
North America’s Major League Soccer has signed a multi-year extension to its partnership with Abu Dhabi-based airline Etihad Airways.
Continental extends MLS, US Soccer partnerships
Tyre manufacturer Continental has signed multi-year extensions to its partnerships with North America’s Major League Soccer and the US Soccer national governing body.
Caixa retains Atlético Mineiro in Serie A portfolio
Campeonato Brasileiro Serie A football club Atlético Mineiro has extended its shirt sponsorship deal with government-owned banking group Caixa.
Chapecoense signs new main sponsor
Campeonato Brasileiro Serie A football club Chapecoense has announced food distribution company Aurora as its new main sponsor.
Marriott International partners with NCAA
Hotel company Marriott International has signed a multi-year corporate partnership with the National Collegiate Athletic Association.