Africa

Basketball
Sponsorship & Marketing

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Golf
Sponsorship & Marketing

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Motorsport
Sponsorship & Marketing

Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
Multiple Sports
Governance

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
Basketball
Sponsorship & Marketing

The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
Football
Sponsorship & Marketing

Spanish LaLiga football club Real Madrid has signed up gambling platform SportyBet as a regional sponsor. The deal makes the company the club’s official sponsor in Africa across a multi-year contract.
Football
Sponsorship & Marketing

Toyota South Africa Motors has expanded its relationship with Kaizer Chiefs by becoming sleeve sponsor of the Premier Soccer League club
Rugby Union
Sponsorship & Marketing

South Africa Rugby (SA Rugby) has added building materials provider AfriSam to its sponsorship portfolio. The three-year deal makes AfriSam the first company in the category to sponsor SA Rugby
Football

When South African football restarted in autumn 2020, the Nedbank Cup title sponsor used the competition’s return as a national moment of hope, celebration and commitment.
Football
Sponsorship & Marketing

Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon
Football
Sponsorship & Marketing

Cryptocurrency exchange Binance has been added as a sponsor of the Africa Cup of Nations, which kicked off in Cameroon on Sunday
Football
Sponsorship & Marketing

Digital entertainment platform TikTok has struck a one-year deal with the Confederation of African Football (CAF) as a sponsor of the upcoming Africa Cup of Nations, as well as the CAF Champions League…
Rugby Union
Sponsorship & Marketing

World Rugby has signed Kingsley Beverages as a sponsor of the Rugby World Cup Sevens 2022
Rugby Union
Sponsorship & Marketing

The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.  
Football
Sponsorship & Marketing

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Football
Licensing & Merchandising

French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
Football
Sponsorship & Marketing

The Sportfive agency has signed as the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian ‘Super Eagles’ men’s national team and ‘Super Falcons’ women’s t…
Multi-sport
Media

The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event