Africa
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
World Netball appoints CSM to lead World Cup sponsorship sales
World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Algerian FA issues tender for kit supply rights
The Algerian Football Federation (FAF) has launched an invitation to tender for kit supply rights to its national teams
Cape Town City fined for breaking league rules with FNB sponsorship
South African football club Cape Town City has been hit with a fine after the Premier Soccer League (PSL), organiser of domestic competitions, ruled that it entered into a shirt sponsorship deal without…
Xero backs RWC Sevens, Papa John’s delivers England Rugby deal
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Cameroon federation announces kit deal with One All Sports after cancelling Le Coq Sportif
The Cameroon Football Federation (FECAFOOT) has announced a new kit supply agreement with One All Sports
IC Markets becomes latest Rugby World Cup Sevens global sponsor
World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Cricket Kenya engages Pacific Star Sports as commercial agency
Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Castle Lite joins Rugby World Cup Sevens global partner roster
South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase.
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SA Rugby adds Toyota as new sponsor ahead of Wales series
SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
Cricket South Africa teams up with Roc Nation Sports International
Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.
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Kigali Arena adds BK Group as naming-rights sponsor in $8m deal
Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).
Eagles become first NFL team to secure commercial rights in Africa
The Philadelphia Eagles have become the first National Football League team to secure commercial rights in Africa, with the franchise being granted international marketing access to Ghana.
Entrepreneurial Solutions Partners added to Basketball Africa League portfolio
The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Investec adds men’s SA Open title rights to investment in golf
Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
SuperSport signs on as Wada’s first official sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix