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Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal

Image: Herbalife

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns.

The agreement was facilitated for the brand by the Roc Nation Sports agency, the sports management division of US-based talent agency Roc Nation, founded as a joint venture between entertainment company Live Nation and rapper Jay-Z in 2008.

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