Basketball Africa League brings in two Senegal-based sponsors

The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destination Senegal.

Destination Senegal has been designated the host partner of the BAL’s Sahara Conference group phase underway now at Dakar Arena in Diamniadio, Senegal, and an official partner of the BAL’s expanded second season.

In addition, Air Senegal, the country’s national carrier, will also serve as an official partner of the BAL.

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