Africa
Rugby Africa extends with main sponsor APO
Media relations consultancy APO Group has extended its role as the main official sponsor of Rugby Africa, the governing body of rugby union on the continent
SA Rugby seeks digital transformation with Microsoft
SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft
Société Générale adds Rugby Africa to sponsorship portfolio
French financial services group Société Générale has entered into a partnership with the Rugby Africa continental governing body.
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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Zimbabwe FA hails Umbro kit deal
The Zimbabwe Football Association has agreed a three-year kit sponsorship deal with British sportswear and equipment manufacturer Umbro as part of an ongoing effort to reposition itself as a powerhouse…
1xBet to sponsor Afcon in new Caf deal
Russian betting firm 1xBet has signed as an Official Partner of Africa’s biggest regional football tournaments.
New Balance furthers growth plans with Cricket South Africa extension
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Kenya Open heads to European Tour with government backing
The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.
Toyota partners inaugural African Beach Games
Japanese automotive manufacturer Toyota has agreed a deal to sponsor the first edition of the African Beach Games, which will take place in Sal, Cape Verde
Puma returns to partner Egyptian FA
German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association
Arsenal signs up regional beer partner for Rwanda
Premier League club Arsenal has signed a new Regional Beer Partner Deal with Rwandan brand Skol Brewery
Castle Lager to headline South African summer Tests
South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between South Africa and opponents Pakistan and Sri Lanka.
SAFA signs up clothing partner
The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.
Super Rugby enters Marvel universe
US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.
SA Rugby partners with Accenture for digital overhaul
SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union
Nigerian Football Federation hails Nike renewal
The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
Betway partners up with new South Africa T20 tournament
Online bookmaker Betway has agreed a deal to sponsor the Mzansi Super League T20, a new franchise-based cricket competition in South Africa
Visa signs exclusive payments deal with African football fed
Global payments provider Visa has signed a new partnership with Africa’s football governing body.