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SA Rugby seeks digital transformation with Microsoft

SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft.

Terms of the deal were not disclosed, but Microsoft South Africa becomes the Official Cloud Partner of SA Rugby.

SA Rugby said the new deal with Microsoft aims to transform the world of rugby by using cloud capabilities to unlock new opportunities for the organisation in the digital space.

“Using the cloud, Microsoft will work with SA Rugby to embrace digital transformation, connect with our fans worldwide, and provide more personal experiences and improve and create revenue streams,” Jurie Roux, chief executive of SA Rugby, said.

“The changes in the digital world over the last few years have unlocked new opportunities for SA Rugby, our clubs, provincial unions and franchises to challenge the convention and to re-think how sports is played, coached, watched, and experienced.

“The partnership with Microsoft will create an opportunity for us to develop innovative solutions to do things that weren’t possible previously.”