Winter Olympics
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Icepeak to supply Chinese skiers with Beijing 2022 apparel
Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Marano to target €500m in sponsorships as Milan-Cortina 2026 commercial head
Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games
China Three Gorges signs with Beijing 2022 in domestic top tier
Energy company China Three Gorges Corporation (CTG) has signed as the 'Official Power Generation Partner' of the Winter Olympic and Paralympic Games in Beijing 2022
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
Round-Up: Real Madrid tops brand value chart, Puma says financial guidance ‘impossible’, Beijing 2022 fashion line launched, and more
Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Beijing 2022 invites Official Suppliers
The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories
USOPC updates Rule 40 guidance to give athletes more marketing freedom
The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…