Winter Olympics

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.

American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

Energy company China Three Gorges Corporation (CTG) has signed as the 'Official Power Generation Partner' of the Winter Olympic and Paralympic Games in Beijing 2022

The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6

Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19

The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories

The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…