USOPC updates Rule 40 guidance to give athletes more marketing freedom

The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic events.

Rule 40 is the controversial clause written into the Olympic charter that limits how athletes work with their personal sponsors for the two-week duration of the Games and is designed to protect the exclusivity of the Olympic Partner Programme (TOP).

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