Uefa Women's Champions League

Football

Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.
Football

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Football

PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Football

Amazon is on the verge of announcing a deal to take the final sponsorship position in Uefa’s Women’s Football Partner programme, SportBusiness can exclusively reveal.
Football

European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025
Women's Football

A collaborative, Nordic multi-media activation programme leveraging the 2021 Women’s Champions League final in Gothenburg by UEFA women’s football partner Visa and Viaplay Group ran from March through May…
Football

Games developer to integrate Uefa Women’s Champions League into FIFA 23 game Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category Deal su
Football

EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
Soccer

In May 2022, UEFA partnered PepsiCo’s snack and sports drink brands Lays and Gatorade for an activation around the Women’s Champions League final through a linked grassroots pitch and tournament initiative in host city Turin which saw the crisps brand build a community pitch from recycled packaging and then the sports drink run an all-women’s ‘Gatorade 5v5’ tournament on it.
Football

PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
Football

Sporting goods brand Adidas has signed as the exclusive global sponsor of Uefa Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN, as well as partner YouTube.
Multiple Sports

Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
Football

Healthcare company Grifols has signed as a sponsor of Uefa women’s football properties in a four-year deal running to 2025.
Football

Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Football

European football governing body Uefa and its appointed Two Circles agency have accepted five offers for 'Women’s Football Global Sponsorship Packages' for the 2021-25 cycle.
Football

Uefa, European football’s governing body, and its appointed agency TRM Partners, are to invite bids from prospective match ball and apparel suppliers for Uefa women’s competitions during the 2021-25 cyc…
Football

The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
Football

Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.