Uefa Women's Champions League

Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.

Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively. In

Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)

Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.

Following the third Leaders Generation XX Series Think Tank on ‘Changing the Game in Women’s Sport’ in London yesterday, Uefa’s marketing chief Peter Willems responded to key question put by Sports Sponsor…