Paralympic Games

International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.

German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032

Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…

Competitor-led movement Global Athlete has called on the sponsors of the International Olympic Committee (IOC) and International Paralympic Committee (IPC) to support its calls for greater freedom of expression…

A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey

The German Paralympic Committee (DBS) has extended its exclusive marketing partnership with the Deutsche Sport Marketing (DSM) agency

Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo

The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…

LA 2028, the organising committee for the summer Olympic and Paralympic Games in Los Angeles, has expanded its commercial leadership team with the appointments of executives Brian Lafemina, Amy Gleeson…

US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan

Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)

Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8

US investment banking company Citi has today (Thursday) stepped up its commitment to the Paralympic Movement by agreeing to become an International Partner of the International Paralympic Committee

Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games

Medical technology products manufacturer Ottobock has furthered its commitment to the Paralympic Games by agreeing to partner the 2020 summer event in Tokyo, Japan

The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…