News
ANZ banks naming rights extension for Sydney Olympic stadium
Banking group ANZ has extended a deal for the naming rights to the former Olympic stadium in Sydney, Australia, until 2017.
Movistar expands MotoGP footprint
Spanish telecommunications company Telefónica has increased its presence in the MotoGP motor cycling series after reaching a deal with commercial rights holder Dorna Sports for its Movistar brand to become the title sponsor of the Gran Premio de Aragón.
Gillette in pole position with McLaren extension
Men’s shaving and toiletries brand Gillette has extended its official partnership with the McLaren Mercedes Formula One motor-racing team.
Maersk Line sets sail with Volvo Ocean Race
Global shipping company Maersk Line has entered into a partnership with the Volvo Ocean Race for the 2014-15 edition of the sailing event.
New GPC retains Caribbean Premier League naming berth
Pharmaceutical company New GPC has renewed its title sponsorship of the Caribbean Premier League for the Twenty20 cricket competition’s 2014 edition.
Moët & Chandon races ahead with Newmarket festival sponsorship
Champagne brand Moët & Chandon has expanded its international sports portfolio by agreeing to become the title sponsor of the July Festival UK horseracing event at Newmarket Racecourse.
Singapore Airlines wings in for naming rights to home F1 race
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
Chennai Super Kings connect with UST Global
US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
Retail Food Group teams up with AFL’s Gold Coast Suns
AFL Australian rules football team Gold Coast Suns has reached a sponsorship agreement with locally based retail food brand manager and franchisor Retail Food Group.
Huawei pads up for IPL with Royal Challengers Bangalore
Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.
Delhi Daredevils pouch new partners ahead of IPL 7
MLB’s Padres strike National University partnership
MLB baseball franchise the San Diego Padres has agreed a multi-year partnership with local education establishment National University.
Club Car on course with Solheim Cup
Golf cart manufacturer Club Car has agreed a partnership with the Solheim Cup women’s matchplay golf tournament.
AC Milan races ahead with Toyo Tires deal
Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan.
Subway linked to F1 sponsorship
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
Rangers recovery backed by 32Red
Online gaming company 32Red has agreed a three-year shirt sponsorship deal with Scottish football team Rangers, effective from the 2014-15 season.
Adidas scores long-term MSU extension
German sportswear manufacturer Adidas has reached a seven-year extension to its partnership with US university Mississippi State (MSU).
Rugby’s Champions Cup to follow Champions League sponsor model
The European Rugby Champions Cup, a new rugby union competition that has been introduced to replace the Heineken Cup, is set to follow the same sponsorship model that has proved successful for the Uefa Champions League club football tournament.