News

Dutch brewing company Heineken has reached a deal with the Glasgow 2014 organising committee to become the official beer and cider of this year’s Commonwealth Games.

Sponsors have started stepping away from NBA basketball team the Los Angeles Clippers after racist comments attributed to the franchise’s owner, Donald Sterling, were reported.

Irish public-service broadcaster RTE has reached a deal with the Gaelic Athletic Association for its new subscription-based online streaming service GAAGO to be a sponsor of the All Ireland Senior Football Championship.

The German Hockey Federation (DHB) has extended its premium partnership with insurance group Ergo for two years until March 2016.

French eyewear company Bollé has agreed a partnership with this year’s Ryder Cup golf tournament, which takes place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.

Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.

Multinational sports goods retailer Intersport has become the first sponsor of the Champions Hockey League in a deal that will run through the pan-European club ice hockey competition’s 2016-17 season.

AFL Australian rules football team Essendon has announced an extended two-year sponsorship deal with Toll Group.

International IT services company Atos has agreed a deal to become a partner of the Singapore 2015 Southeast Asian Games.

Nutrition company Herbalife has entered into a one-year commercial partnership with Campeonato Brasileiro Série A football team Flamengo.

Airport retailer Dubai Duty Free has become an official sponsor of the UK’s Ascot Racecourse for the first time with annual benefits headlined by continued title sponsorship of the Shergar Cup for a further three years until at least 2016.

Formula One motor racing team Mercedes has entered into a partnership with Swiss cycling apparel and equipment company Assos.

Irish Pro12 rugby union team Munster has said it is seeking a naming rights partner for its Thomond Park ground.

Online car dealership Cheki Ghana has agreed to become an official sponsor of the Ghana Football Association under a two-year deal.

British footwear brand Chatham has announced a two-year extension to its sponsorship deal with Isle of Wight sailing regatta Cowes Week.

US Major League Soccer team Sporting Kansas City has announced a deal with brewery MillerCoors to make its Coors Light brand its official domestic beer partner.