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Principality pitches in with Senior Open deal

Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.

Principality has an established presence in Welsh golf having served as the title sponsor of the Junior Wales Open for the past four years.

The Senior Open will taken place in Wales for the first time this summer when famous names such as Fred Couples, Miguel Angel Jiménez, Bernhard Langer, Sandy Lyle, Tom Watson, Ian Woosnam and Colin Montgomerie descend on Royal Porthcawl Golf Club in Bridgend from July 24-27.

Rolex serves as the presenting sponsor of the Senior Open, while airline Emirates and golf equipment and accessory manufacturers Titleist and PowerBug serve alongside the luxury watch brand as Senior Tour sponsors.