Nutrition company Herbalife has entered into a one-year commercial partnership with Campeonato Brasileiro Série A football team Flamengo.
Under the agreement, Herbalife will benefit from branding space on all Flamengo training wear, along with exposure at the Rio de Janeiro club’s training centre and during press conferences.
Additionally, the company will provide its supplement products to the team and assist with the nutritional monitoring of players alongside Flamengo medical staff.
The deal, the financial terms of which were undisclosed, boosts Herbalife’s presence in Brazilian football after its shirt sponsorship of Flamengo’s top-flight counterpart Botafogo concluded at the end of last year.