News
Swansea banks record deal with main sponsor
English Premier League football club Swansea City has struck the largest sponsorship deal in its history by extending an agreement with its main sponsor, global financial services provider Goldenway.
NFL’s Bills seal naming rights deal for training complex
US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
Esurance signs up with San Francisco 49ers
NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.
Arsenal and Liverpool join PruHealth’s Premier League drive
Arsenal and Liverpool have joined English Premier League counterpart Manchester City in entering into three-year partnerships with PruHealth, PruProtect and their parent company Discovery.
Coors Light backs Liga MX teams in US
Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.
Busta strikes out with Caribbean Premier League renewal
Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.
Dubai Duty Free lays up Fiba U-17 Championship deal
The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai
Portugal Telecom extends sponsorship of national team
Portuguese telecommunications provider Portugal Telecom has extended its sponsorship of the country's national football team until 2018.
US Soccer nets Century 21 Real Estate extension
Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.
New partner gives healthy outlook to Manchester City’s commercial portfolio
English Premier League champion Manchester City and its affiliated FA Women’s Super League team have announced a three-year joint club partnership with PruHealth, PruProtect and their parent company Discovery.
Belkin exit leaves ProTour team on hunt for new main sponsor
UCI ProTour cycling outfit Team Belkin is on the lookout for a new title sponsor after American consumer electronics company Belkin announced it would not extend its deal beyond the 2014 season.
Emirates flying high with Fiba event partnership
Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.
QPR moves ahead with ASR extension
Hong Kong-based air freight solution provider ASR Holdings has agreed a one-year extension to its partnership with English football team Queens Park Rangers after the club gained promotion back to the top-tier Premier League.
Mastbank makes a splash with Fina Swimming World Cup
Russian commercial bank Mastbank has reached an agreement to serve as the title sponsor of the International Aquatics Federation’s (Fina) 2014 Swimming World Cup.
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
King’s Hawaiian touches down with Atlanta Falcons
Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
Omega continues to keep watch over Dubai golf showpieces
Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.