QPR moves ahead with ASR extension

Hong Kong-based air freight solution provider ASR Holdings has agreed a one-year extension to its partnership with English football team Queens Park Rangers after the club gained promotion back to the top-tier Premier League.

The deal, which will run throughout the 2014-15 season, will see ASR will retain its role as the club’s official logistics partner.

In addition, the ASR logo will also continue to appear on the first team players’ training kit.

QPR commercial director Euan Inglis said: “Our return to the Premier League has given us the opportunity to work with ASR on initiatives outside of our commercial partnership, with enhancement of our global e-commerce offering being an area of particular focus.”

Last month, QPR beat Derby County 1-0 in the Football League Championship play-off final to win promotion back to the English top flight.