News
Sydney Swans take flight with Skyscanner
AFL Australian rules football team Sydney Swans has entered into a one-year partnership with global travel search company Skyscanner.
P&G expands sports portfolio with British Athletics deal
Household goods company Procter & Gamble (P&G) has expanded its commercial portfolio in sport by signing up as a partner of the British Athletics governing body.
AFL’s Fremantle secure extension with major sponsor
Fremantle Dockers, which compete in the Australian Football League, the top division of Aussie rules, have extended a sponsorship deal with staffing, maintenance and facility management firm Programmed until the end of the 2018 season.
Atlas Copco builds FIS alliance for 2015 Nordic World Championships
Swedish industrial tools manufacturer Atlas Copco has reached an agreement to be an official partner of the International Ski Federation’s (FIS) Nordic World Championships in 2015.
Danske Bank stays onside with NIFL Premiership
Financial services group Danske Bank has renewed its title sponsorship of the Northern Ireland Football League’s top-tier Premiership for a third season.
Trek Factory Racing joins forces with PeopleForBikes
UCI ProTour cycling team Trek Factory Racing has announced it will partner with the PeopleForBikes movement for the remainder of the 2014 international race season.
Glasgow 2014 teams with Unicef in Commonwealth Games first
Glasgow 2014 has named children’s charity Unicef as the first global charity partner of the Commonwealth Games.
WRU smartens up with TM Lewin
London-based tailor TM Lewin has reached a deal to become the official formalwear supplier to the Welsh Rugby Union through to March 2018.
Asteron Life expands ARU partnership
Insurance company Asteron Life has expanded its partnership with the Australian Rugby Union to include support of a new community coaching programme.
Li-Ning serves up BWF World Championships sponsorship
Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.
Bundesliga’s Koln extends with luggage partner
Luggage manufacturer Rimowa has agreed a one-year extension to its partnership with German football team Köln after the club gained promotion to the top-tier Bundesliga.
Alabama and Auburn renew sponsor deals
Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.
BTC connects with Bahamas Athletics for National Championships
The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.
Hannover 96 nets new shirt sponsor
Construction company Heinz von Heiden has agreed a three-year deal to be the main sponsor of German Bundesliga football team Hannover 96.
Tourism body joins Canada Winter Games roster
Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.
NTUC FairPrice bags top tier SEA Games deal
Singapore supermarket chain NTUC FairPrice has reached a deal worth S$5m (€2.9m/$4m) to become a tier one sponsor of the 2015 Southeast Asian (SEA) Games.
Subaru Australia on board for Tour Down Under
The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.
Fun88 puts its money on Burnley’s Premier League return
Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.