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Fun88 puts its money on Burnley’s Premier League return

Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.

Burnley, which finished second in the Championship to win promotion to English football’s top flight last season, has reached the end of its two-year sponsorship deal with online kitchen specialists Premier Range.

Fun88 previously served as Burnley’s shirt sponsor between 2010 and 2012 and the east Lancashire club hopes to increase its popularity in the Asian market through the new deal.

Financial terms for the agreement were not disclosed, although Burnley chief executive Lee Hoos described the deal as “the biggest shirt sponsorship deal in the club’s history”.