News

Cycling manufacturer Specialized Women has agreed a sponsorship deal for the new La Course by Le Tour de France event with the one-day race’s organiser Amaury Sport Organisation.

Australian cleaning company Brisclean has become a major sponsor of National Rugby League team the North Queensland Cowboys.

Austrian energy drinks company Power Horse has renewed its partnership with the Beach Soccer Worldwide organisation.

Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.

Singapore conglomerate Fraser and Neave has sealed a deal for its 100Plus beverage brand to sponsor the Singapore Sports Hub.

Taiwanese non-profit golf organisation Swinging Skirts has signed up as the fifth global partner for the Ladies Professional Golf Association’s new International Crown tournament.

Australian A-League football team Newcastle Jets has signed a three-year partnership with BLK to make the sportswear manufacturer its official apparel supplier.

Sports nutrition brand Etixx has reached an agreement to become the new main partner of French Ligue 1 football team Lille.

Taiwanese motorcycle company Kymco has agreed a deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become a technical supplier to the series.

Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.

Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.

NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.

Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.

Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.

English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.

Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.