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100Plus refreshes Singapore Sports Hub’s commercial roster

Singapore conglomerate Fraser and Neave has sealed a deal for its 100Plus beverage brand to sponsor the Singapore Sports Hub.

Under the agreement, the sheltered running track and walkway around the complex’s newly-completed 55,000-seat National Stadium will be named the 100Plus Promenade. According to the Straits Times newspaper , the value of the naming partnership is in the region of S$2m (€1.2m/$1.6m).

In November 2013, banking group OCBC signed a 15-year deal to become the premier founding partner of the Sports Hub – granting it the naming rights to its indoor arena, aquatics centre and hospitality areas at the national stadium.

Last month, OCBC’s insurance subsidiary Great Eastern also came on board as a founding partner.