News
CaixaBank puts fans first with Valencia investment
Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.
Werder Bremen nets sponsorship double
German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.
Levski Sofia scores short-term shirt sponsor
Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.
Atletico seals long-term Nike deal
Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.
Lotto rides again in UCI World Tour with Soudal
The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.
Jacksonville Jaguars bank extension with naming rights partner
US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).
Carnival sets sail with Dallas Cowboys
Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.
CenturyLink connects with Denver Broncos
American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.
Schalke takes off with airline partner
German Bundesliga football club Schalke 04 has agreed a one-year extension to its partnership with domestic airline Condor until June 2015.
Hamburg and Adidas sign off on long-term extension
German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.
World Kabaddi League pins down title sponsor
Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.
Manziel interest prompts Browns sponsorship
NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.
NRL’s Sharks bolster shirt sponsors with Enzed signing
Australian National Rugby League team Cronulla Sharks has announced hydraulic hose and fitting supply company Enzed as its back-of-jersey sponsor for the remainder of the 2014 season.
Patriot League extends with apparel partner
Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.
Premiership Rugby toasts wine partnership
Argentinian wine brand Trivento, part of the Concha y Toro stable, has become an official supporter of rugby union’s English Premiership top division.
Pac-12 teams up with Chevron
College sports organisation the Pac-12 Conference has signed a three-year partnership with energy company Chevron.
DLV secures Barmer extension
The German Athletics Federation (DLV) has extended its partnership with domestic health insurance provider Barmer GEK until the end of 2016.
Germania bolsters ties with Hertha Berlin
German Bundesliga football club Hertha Berlin has agreed a one-year sponsorship deal with the Germania airline.