Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.
The agreement has been struck for an initial five-month term with a view to extending the relationship into a long-term partnership.
Lev Ins will serve as Levski’s main shirt sponsor, replacing telecommunications group MTel. Aside from a basic sponsorship fee, Lev Ins will also reward the top division club’s players with financial bonuses based on performance.