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Werder Bremen nets sponsorship double

German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.

The tie-up with Hoyer, brokered by Werder’s marketing partner Infront Sports & Media, will run for three years. The terms of the deal with Landmann were not immediately disclosed.

Both brands will benefit from video and perimeter board advertising inside Werder’s Weserstadion.

Hoyer’s partnership with Werder extends to branding on the team bus and discount offers to fans at its affiliated filling stations.

Werder Bremen secured a 12th-place finish in the 2013-14 Bundesliga.