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CenturyLink connects with Denver Broncos

American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.

As part of the deal, which runs through the Broncos’ 2016 campaign, CenturyLink will install a new high-speed internet circuit at the team’s Mile High stadium – providing more than five times the current bandwidth available to enhance the WiFi experience for fans attending Broncos games or other events.

Additionally, CenturyLink is to benefit from in-stadium signage, gameday promotions, banner advertisements on Denver Broncos’ official website and gameday television and radio spots.

VIP events and hospitality opportunities are also included in the partnership, the financial terms of which were not disclosed.