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Premiership Rugby toasts wine partnership

Argentinian wine brand Trivento, part of the Concha y Toro stable, has become an official supporter of rugby union’s English Premiership top division.

The deal will run initially for one year, covering the 2014-15 season, with an option to extend the agreement for an additional two years, from 2015-16 to 2016-17.

The partnership will commence at the London Double Header at Twickenham stadium on September 6. Germán Di Césare, Trivento's chief winemaker, will host customers and press throughout the day.

In addition, Trivento will also undertake a range of in-store activation across all key accounts. This will include the inclusion of Premiership branding on in-store stands and on packs of its Malbec Reserve brand.