News

The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.

British specialist clothing brand Henri Lloyd has extended its long-running partnership as the official technical clothing supplier of the Clipper Round the World Yacht Race to take in the 2015-16 and 2017-18 editions of the sailing event.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.

Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.

Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.

NFL American football team Detroit Lions has announced recycled fibre brand Repreve, part of the Unifi manufacturing company, as its official sustainability partner.

Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.

American Greek yoghurt brand Chobani has signed a multi-year deal with the IMG College agency to promote its brand through a number of US universities.

Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.

The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.

The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.