News
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Premiership Rugby fills new sponsorship category with Citizen deal
Premiership Rugby, the governing body of the top division of English rugby union, has signed its first official timekeeper after agreeing a two-year deal with the UK arm of Japanese watch manufacturer Citizen.
Mars continues to satisfy Nascar’s sweet tooth
Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.
Bills secure extension with banking partner
NFL American football franchise the Buffalo Bills has agreed a five-year extension to its sponsorship agreement with US commercial bank MT&T Bank.
NHL’s Coyotes seal new arena naming rights partner
The National Hockey League’s Arizona Coyotes has sealed a nine-year deal for Gila River Casinos to become the new naming rights partner of the ice hockey franchise’s home arena.
Hopman Cup to return without Hyundai
Korean automotive company Hyundai has ended its long-running sponsorship of the Hopman Cup less than six months before the 2015 edition of the Australian tennis tournament.
Dutch cycling newcomer books title sponsor
New Dutch team Orange Cycling has agreed a two-year title sponsorship deal with holiday company Roompot Vakanties.
Italian basketball team powers up with new sponsor
Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.
Koln drives back into Bundesliga with Ford
German Bundesliga football club FC Köln has extended its long-standing partnership with automotive manufacturer Ford into a 20th year.
Manchester City nets partnership double
Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.
Arsenal extends Indesit partnership
English Premier League football club Arsenal has renewed its partnership with home appliances brand Indesit.
QBE invests in Sydney Swans renewal
Insurance group QBE has extended its principal partnership with AFL Australian rules football team Sydney Swans by three years until the end of 2019.
Scottish Rugby refreshes sponsor portfolio with A.G. Barr tie-up
Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.
NBL team slam-dunks partnership
Australian National Basketball League team Melbourne United has agreed a deal for training and community development organisation Community Training Initiatives (CTI) to become its main sponsor.
Newcastle extends Puma kit deal
English Premier League football club Newcastle United has signed a long-term extension to its kit deal with sportswear company Puma.
Tissot to spend time with Top 14
Swiss watch brand Tissot has reached an agreement to become the official timekeeper of France’s premier rugby union division the Top 14.
Kwangju Bank invests in 2015 Gwangju Universiade
Locally-based financial institution Kwangju Bank has agreed a sponsorship deal with the 2015 Gwangju summer Universiade.
Vestas puts wind in sails of final Volvo Ocean Race entry
Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.