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Newcastle extends Puma kit deal

English Premier League football club Newcastle United has signed a long-term extension to its kit deal with sportswear company Puma.

The terms of the deal were not disclosed, but the club confirmed that the partnership would run “into the next decade.”

Puma has supplied Newcastle’s playing kit and training wear since the 2010-11 season and recently unveiled the club’s new strips for the new campaign, which go on general sale this week.

Paul Spencer, general manager for Puma UKIB, said: "The partnership we have with Newcastle United is an important one to Puma as we continue to strengthen our brand presence in football. The long-term nature of the new contract demonstrates our commitment to the club and its fans.”

Puma significantly strengthened its football presence in the UK earlier this year when it sealed a long-term kit deal with Premier League rival Arsenal.

Newcastle begins the 2014-15 season against Premier League champion Manchester City at St James’ Park on Sunday.