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Koln drives back into Bundesliga with Ford

German Bundesliga football club FC Köln has extended its long-standing partnership with automotive manufacturer Ford into a 20th year.

Having first worked together in 1994, Ford will serve as Köln’s vehicle partner for the 2014-15 season – providing cars to players, coaches and board members.

Ford, whose German headquarters are based in the city, will benefit from brand exposure through Köln’s media activities, access to players and television-visible banner advertising at the RheinEnergieStadion, along with a presence at the team’s training base.

There is also a collaborative element in relation to Köln’s youth teams and grassroots football efforts. The financial terms of the agreement were not disclosed.

FC Köln secured promotion back to German football’s top flight last season by winning the 2.Bundesliga.