News
Title sponsor extends commitment to Asian Tour event
International holdings company Worldwide Holdings has agreed a one-year deal to extend its title sponsorship of the Asian Tour’s 2014 Selangor Masters golf event.
European handball champions extend with jersey sponsor
German Handball Bundesliga team SG Flensburg-Handewitt has signed an extension to its jersey sponsorship deal with domestic co-operative banks Volksbanken und Raiffeisenbanken (BVR).
Citizen extends US Open partnership
Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.
Fina to spend more time with Omega
Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.
Juventus dresses to impress with Trussardi
Italian Serie A football club Juventus has agreed a two-year extension to its partnership with Italian fashion brand Trussardi.
Prink inks shirt deal with Serie A’s Cesena
Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.
Baku 2015 passes baton to Milla
Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.
EHF enhances Play for Change ties
The European Handball Federation has agreed a deal for charitable foundation Play for Change to sponsor referee’s shirts at its national team and club competitions throughout the 2014-15 season, as part of a new six-year partnership with the MP & Silva agency.
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
Bath Rugby teams with local brewery
English brewery Bath Ales has signed a two-year sponsorship deal with Premiership rugby union team Bath Rugby ahead of the 2014-15 season.
GAC seals Jaguars partnership
Global shipping, logistics and marine services provider GAC has penned a sponsorship deal with the Jacksonville Jaguars NFL American football franchise.
Werder Bremen logs on with new IT partner
German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.
England Hockey sticks with Notts Sport
Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.
St. George Bank converts Queensland Reds renewal
Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.
Hoffenheim drives away with Audi extension
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
Torino motors into new season with Suzuki
The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.
Feyenoord closes EZTrader partnership
Dutch Eredivisie top-tier football club Feyenoord has signed a sponsorship deal with online binary trading company EZTrader.com.
McVitie’s eats up enhanced AC Milan deal
British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.