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Bath Rugby teams with local brewery

English brewery Bath Ales has signed a two-year sponsorship deal with Premiership rugby union team Bath Rugby ahead of the 2014-15 season.

Under the agreement, which Bath Ales claims is the biggest partnership investment it has ever made, branding for the Gem beer brand will feature on Bath’s playing shorts.

The West Stand at Bath’s Recreation Ground will feature Bath Ales branding, while in-stadia advertising and product sampling will take place through the season.

Robin Couling, managing director of Bath Ales, said: “The Rugby World Cup is being held in the UK next year and there will be increased focus on the sport so it’s a great time to get involved and support a local team that is among the elite national and international club sides.”

Bath finished fifth in the Premiership last season to secure a place in the forthcoming European Rugby Champions Cup.