Baku 2015 passes baton to Milla

Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.

Under the agreement, Milla will carry the Baku 2015 logo on its products and staff uniforms and activate the sponsorship in more than 5,000 stores throughout Azerbaijan.

Milla products will also be available at competition venues via ice-cream vans and the company will benefit from extensive visibility through television advertising campaigns.

Financial terms were not disclosed for the agreement, which makes Milla the third official supporter of Baku 2015 after McDonald’s and ticketing website Tickethour.

Baku 2015 will take place from June 12-28.