Hoffenheim drives away with Audi extension

German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.

Audi and Hoffenheim initially partnered in 2009 and the company will continue as the club’s official automotive partner.

Financial terms were not disclosed but Audi will continue to enjoy prominent branding on LED boards at Hoffenheim’s Wirsol Rhein-Neckar Arena, with fans given access to promotions relating to its latest models.

Hoffenheim followed up its opening 2-0 win over Augsburg in the 2014-15 Bundesliga with a 1-1 weekend draw against Werder Bremen.