News
PSG secures commercial brace
Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.
SunTrust signs up as new Braves ballpark naming sponsor
Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).
Samsung deal boosts Jordan Olympic Committee’s commercial drive
Korean electronics giant Samsung has agreed a partnership deal with the Jordan Olympic Committee ahead of the 2014 Asian Games multi-sport event, which gets underway on Friday.
Yum Brands stays on board for Kentucky Derby
Restaurant management company Yum Brands has reached an agreement with the operating group of Churchill Downs racecourse to retain its presenting sponsorship of the iconic Kentucky Derby horse race through 2020.
Radisson suspends Vikings sponsorship
International hotel company Radisson has become the first sponsor to suspend its involvement with NFL American football franchise the Minnesota Vikings due to the controversy surrounding Vikings running back Adrian Peterson.
Fiorentina secures Betclic partnership
Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.
DX delivers Leicester Tigers extension
English Premiership rugby union club Leicester Tigers has extended its long-term sponsorship agreement with mail, courier and logistics company DX.
Penn Mutual commits to US collegiate rugby
Mutual life insurance company Penn Mutual has agreed a deal to become the title sponsor of the Collegiate Rugby Championship, the largest rugby sevens collegiate competition in the US.
Hero MotoCorp to serve as World Challenge title sponsor
Indian motorcycle manufacturer Hero MotoCorp has signed up as the title sponsor of the Tiger Woods Foundation’s World Challenge golf tournament.
Minnesota Wild drinks to Jack Daniel’s deal
NHL ice hockey team Minnesota Wild has reached a multi-year sponsorship agreement with Tennessee bourbon manufacturer Jack Daniel’s.
Malawi FA nets Umbro partnership
The Malawi Football Association (FAM) has agreed a three-year deal with Umbro to make UK-based sportswear provider its technical sponsor.
Jetcoin invests in Serie A’s Chievo
Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.
Chelsea raises a glass to William Lawson’s deal
English Premier League football club Chelsea has entered into a two-year sponsorship agreement with Scottish whisky brand William Lawson’s.
Penrith Panthers drive forward with Hertz renewal
Australian NRL rugby league team the Penrith Panthers has renewed its partnership with car rental brand Hertz.
PSG Handball extends GFI Informatique agreement
French handball team Paris Saint-Germain Handball has extended its partnership with IT services group GFI Informatique.
United World Wrestling pins down first sponsor since rebrand
United World Wrestling has landed its first sponsor since its rebrand from the International Wrestling Federation (FILA), signing a deal with Chinese sports equipment manufacturer Taishan through to 2020.
BMW extends MotoGP deal, partners with Formula E
German automotive company BMW has extended its contract as the official car of the MotoGP motorcycling championship until 2020, while it has signed on in the same capacity for the new Formula E motor-racing series.
Olympique Lyonnais drives on with Hyundai
French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.