News
LFP takes punt on Sportium tie-up
Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.
Canterbury battles on with NRL’s Warriors
Sportswear company Canterbury of New Zealand has signed an extended three year kit deal with Auckland-based NRL rugby league franchise the Warriors.
FDJ onside for Euro 2016
French lottery FDJ has reached a deal to become the first national sponsor of the Uefa Euro 2016 national team football competition.
Barcelona cleans up with Gillette deal
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal in the Latin American market with men’s personal care brand Gillette.
Pacific Premier Bank invests in Anaheim Ducks
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
Bordeaux calls in Yezz sponsorship
French Ligue 1 football team Girondins de Bordeaux has agreed a shirt sponsorship deal with American mobile phone manufacturer Yezz.
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
Olive Media reaches out to Bath Rugby
English Premiership rugby union team Bath has announced digital media company Olive Media as its official business partner for the ongoing 2014-15 season.
Maple Leafs drive into new NHL season with Ford renewal
The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.
PDC wagers on 666Bet partnership
Online betting company 666Bet has struck a deal to become an official partner of the Professional Darts Corporation’s (PDC’s) 2014 Grand Slam of Darts.
Hugo Boss partnership suits Mercedes
The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.
Inter Milan banks extension with top sponsor
Italian Serie A football club Inter Milan has agreed an extension to its sponsorship deal with German financial services company Deutsche Bank.
Henkel secures Top 14 sponsorship deal
Chemical products manufacturing company Henkel has struck a deal with the French National Rugby League to become a sponsor of the French Top 14 premier domestic club rugby union division.
WTA Finals land Singapore Airlines deal
The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.
Cadillac expands WGC presence with Match Play sponsorship
US automotive brand Cadillac, a division of General Motors, has expanded its sponsorship of the World Golf Championships to become title sponsor of the 2015 World Golf Championships - Match Play through a deal announced by the PGA Tour.
Qatar Airways on board for Doha’s Handball Worlds
Qatar Airways has been named as the official airline sponsor of the 2015 International Handball Federation (IHF) Men’s World Championship in Doha, the capital of the Middle Eastern state.
Puma scores with Indian Super League deal
The forthcoming Indian Super League football competition has announced German sportswear giant Puma as its official match ball partner.
Chemist Warehouse teams with Netball Australia
Pharmacy retailer Chemist Warehouse has signed a two-year deal to become an official sponsor of Netball Australia.