US automotive brand Cadillac, a division of General Motors, has expanded its sponsorship of the World Golf Championships to become title sponsor of the 2015 World Golf Championships – Match Play through a deal announced by the PGA Tour.
The 2015 Cadillac Match Play will take place at TPC Harding Park, San Francisco from April 27 to May 3 next year, moving from its traditional February staging to the week before the iconic Players’ Championship at TPC at Sawgrass.
Title sponsors of World Golf Championship events also serve as umbrella sponsors of the four-event series, a designation already enjoyed by Cadillac through its association with the World Golf Championships – Cadillac Championship at Trump National Doral.
Cadillac will continue to benefit from extensive branding opportunities across its sponsored tournaments along with the Bridgestone Invitational in Akron, Ohio and the HSBC Champions in Shanghai, China. Additionally, it will have vehicle display programmes at events throughout the year at both TPC Harding and Trump National Doral.
PGA Tour commissioner Tim Finchem said: “Cadillac has already proved to be an incredible sponsor of the Cadillac Championship by raising the standard of excellence at the tournament while also using the event as a successful marketing and promotional arm to drive its business. We know Cadillac will find similar success in the Bay Area at TPC Harding Park.”
The one-year deal gives the PGA Tour time to secure a more long-term sponsor as the Match Play moves to a new venue and format.
The tournament was previously sponsored by consulting firm Accenture and its reigning champion is Australia’s Jason Day (pictured).