Data Snapshot
Data Snapshot: European FAs 2020-21
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season.
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Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Data Snapshot: Major League Soccer 2020
Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
Data Snapshot: NBA 2019-20
The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.
Data Snapshot: Motorsport 2020
Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Data Snapshot: MLB 2019
Central and venue naming rights deals in Major League Baseball.
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
Data Snapshot: MLS 2019
Central and club shirt deals in Major League Soccer.
Sponsorship analysis of the golf Majors, 2019
Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors.
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Sponsorship in Formula One, 2019
Top team deals
Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
Sponsorship in basketball, 2018-19
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
European Football Sponsorship Report 2018-19: Overview
SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
European Football Sponsorship Report 2018-19: Premier League
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The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T