Data Report

Features

Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports. 

Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.

Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.

Led by Manchester United and Manchester City, the Premier League’s big six are pulling away from their smaller competitors commercially even as they dominate them on the pitch.

Sports Sponsorship Insider has undertaken research into 57 properties and 417 different brands across elite tennis.

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals

Sports Sponsorship Insider has undertaken research into 108 national football associations and 1,069 different brands to uncover the value of sponsorship in international football around the world

Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.