Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors.
Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
The Bundesliga's central sponsorship income has plateaued since it handed over sleeve sponsorship rights to clubs in 2017-18. Previously, logistics brand Hermes paid €8.5
This season Telecom Italia renewed its title sponsorship with Serie A. At €15m per season, this is the league’s biggest central deal. Te
Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.