Data Snapshot
European Football Sponsorship Report 2018-19: LaLiga
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With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
European Football Sponsorship Report 2018-19: Bundesliga
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European Football Sponsorship Report 2018-19: Ligue 1
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Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.
Title sponsorship across Europe, 2018
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
Retail sponsorship in sport, 2018
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Sponsorship of national football associations, 2018
Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.
Betting sponsorship in sport, 2018
While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…
Sponsorship in Cricket, 2018
The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A
Sponsorship in Formula One and Formula E, 2018
Find out how the range of deal values between Formula 1 and Formula E compares and whether the gap is narrowing in this SportBusiness Sponsorship data report.
Sponsorship in the IT sector, 2018
Sponsorship attracts top-dollar from fast-growing e-commerce businesses
Chinese brands in sponsorship, 2018
Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.
Sponsorship in the tyre sector, 2018
Research by Sports Sponsorship Insider into the tyre sector has generated rights values to 40 out of 135 recorded sponsorship deals, worth around $180m for 2018.
Sponsorship in the FMCG sector, 2017-2018
Anheuser-Busch's beer brand Bud Light holds the most valuable deal in the FMCG sector with the NFL while Coca-Cola have the most amount of deals according to research by Sports Sponsorship Insider.
Six Nations rugby union report, 2018
Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.
Sponsorship in the luxury goods sector, 2017-2018
Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.
Sponsorship in the airlines sector, 2017-2018
Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.
UK sports sponsorship report 2017-18
Led by Manchester United and Manchester City, the Premier League’s big six are pulling away from their smaller competitors commercially even as they dominate them on the pitch.