SportBusiness Sponsorship staff

Russian commercial bank Mastbank has reached an agreement to serve as the title sponsor of the International Aquatics Federation’s (Fina) 2014 Swimming World Cup.

Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.

Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.

Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.

Industrial conglomerate Koç Holding has penned a deal to become the main sponsor of the Turkish Olympic Committee.

Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.

MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.

Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.