Mastbank makes a splash with Fina Swimming World Cup
Russian commercial bank Mastbank has reached an agreement to serve as the title sponsor of the International Aquatics Federation’s (Fina) 2014 Swimming World Cup.
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
King’s Hawaiian touches down with Atlanta Falcons
Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
Omega continues to keep watch over Dubai golf showpieces
Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Ford retains naming spot at Nascar showpiece
Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.
Turkish Olympic Committee signs up new main sponsor
Industrial conglomerate Koç Holding has penned a deal to become the main sponsor of the Turkish Olympic Committee.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Konica Minolta secures national partnership with Canada Games
Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.